Master of MSC marketing Essay Example | Topics and Well Written Essays - 1250 words

Master of MSC marketing - Essay Example According to the research findings branding is considered as one of the hottest topics in the business field as its overall attraction and significance has become more important in the recent past. With the rise of the web and other I.T. technologies, the need to have effective branding strategy has became more significant. Further, the emergence of e-commerce has made it critical for the brand managers to develop effective and innovative branding strategies for their consumers. Over the period of time, organizations have used branding as one of the important strategic tools to improve and consolidate their relationships with the customers. However, more importantly, branding has provided the organizations a strong chance to further penetrate into their chosen target markets. The strategic use of branding therefore is considered as one of the key strategic variables for organizations to manage and control effectively. An effective branding strategy therefore allows organizations to b ecome competitive and generate and deliver the kind of competitive advantage which allow them to better utilize the power of their brands. It is also important to note that the emergence of the globalization and the spread of Western values across the globe have increased the exposure of international brands to really diversified range of markets. In such a situation, it has become more critical for the brand managers to actually to use their branding strategy to achieve the competitive advantage at global level.... Further, the emergence of e-commerce has made it critical for the brand managers to develop effective and innovative branding strategies for their consumers.( Gammoh, Koh, & Okoroafo, 2011). Over the period of time, organizations have used branding as one of the important strategic tools to improve and consolidate their relationships with the customers. However, more importantly, branding has provided the organizations a strong chance to further penetrate into their chosen target markets. The strategic use of branding therefore is considered as one of the key strategic variables for organizations to manage and control effectively. An effective branding strategy therefore allows organizations to become competitive and generate and deliver the kind of competitive advantage which allow them to better utilize the power of their brands. (Ille, & Chailan,2011). (Kippenberger,2000). It is also important to note that the emergence of the globalization and the spread of Western values acr oss the globe have increased the exposure of international brands to really diversified range of markets. In such a situation, it has become more critical for the brand managers to actually to use their branding strategy to achieve the competitive advantage at global level (Buggie, 2001), One of the important and emerging themes regarding the impact of IT in branding, generally, is the ease with which marketers can actually communicate with their customers. The advent of the different digital media and the spread of internet have allowed brand managers to improve the coordination between the customers and the organization itself and hence the brands are getting better exposure in their target markets. e.( Davey, 2010). Some studies suggested

Wireless Security Research Paper Example | Topics and Well Written Essays - 3000 words

Wireless Security - Research Paper Example On the other hand, there are countless security and privacy issues also emerging in wireless networking environments. Though, the new technologies require more and more high level application of wireless communication networks, but such implementations are being established without giving significant concentration to privacy and security related issues. Consequently, the majority of wireless networks around the world are in danger regarding security and safety. Thus, there are a lot of chances that someone with appropriate equipment could be able to spy network traffic. In this scenario, they can get access to users’ passwords and other data (Gerkis, 2006; The State University of New Jersey, 2006). In addition, these security issues and attacks are not immediately theoretical. Additionally, techniques and tools to tap near wireless networks are extensively accessible, even for palmtop devices (Gerkis, 2006; The State University of New Jersey, 2006). In this situation there is vital need for implementing wireless security. Wireless security management has turned out to be a hot issue in literature. This paper presents a detailed analysis of wireless security related issues and their management. This research will analyze some of the important aspects of wireless security, main challenges and possible mitigation techniques. TECHNOLOGY INVOLVED IN WIRELESS NETWORKS Consider the fact that users of WLAN (wireless local area network) are able to travel along with their laptop computers and other devices from one location to another inside their offices or houses without breaking the link with the network. Thus, many corporations and general public at the present think that wireless communication based devices are very useful, efficient, and easy to operate. On the other hand, personal networks based on wireless technology help users receive and distribute data, as well as software applications, by making use of network systems and other users of the network with well-matched devices, without establishing a connection to printer cables and other secondary device links. In fact, with wireless networking users of small PDA, hand-held devices and cell phones can effectively coordinate data and information among PDAs and personal computers, as well as are able to effectively make use of internet based services l ike that web browsing, email and internet access. In addition, wireless communications can help individuals and business firms reduce their networking or wiring costs (Radack, 2011; Gerkis, 2006; css-security, 2010). In this scenario, Information Technology Laboratory established by NIST (National Institute of Standards and Technology), presents various standards and measures which can be adopted to enhance safety and security of wireless communication networks. Additionally, National Institute of Standards and Technology Special Publication (SP) 800-48,  Wireless Network Security, 802.11, Bluetooth, and Hand-held Devices, whose authors were Les Owens and Tom Karygiannis, outlines 3 main and fundamental aspects of wireless security: (Radack, 2011; Ge